Google's 2022 Frightgeist has been busy acquiring data from popular Google Halloween costume searches.
Pulling their sources from the top 500 costume searches in the U.S.A, and by location-specific data, Frightgeist is using Google Trends to compile a list of the most popular overall, on a national scale:
Stranger Things Character (from Season 4 of the Netflix Original Stranger Things)
Harley Quinn (The DC Comics character)
Their costume map, shows in impressive detail, the most prominent costumes by specific areas within states:
The local option gathers information from your surrounding area. Here is what came up as most popular on the West Island:
Hocus Pocus Character (from Hocus Pocus, the Halloween movie)
Their Costume Wizard feature also allows users to find a costume based on uniqueness, trendiness, and spookiness.