The Canadian Olympic Committee (COC) announced at the end of September that it will partner with Lululemon Athletica as the Official Team Canada Outfitter until 2028.
The popular Canadian athleisure brand will clothe the athletes, staff, and coaches for the next four Olympic and Paralympic games.
“As a Canadian and lifelong fan of the Games, I could not be prouder for lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee.”
- Calvin McDonald, CEO, lululemon.
With the title of Official Outfitter - which was previously held by Hudson's Bay for nearly two decades - Lululemon will have the prestigious responsibility of designing Team Canada's outfits and accessories for Opening, Closing, and Medal ceremonies as well as media engagements and Athlete's Village wear.
The partnership will begin in 2022 for the Winter Olympic and Paralympic Games in Beijing and will continue through Paris 2024, Milan-Cortina 2026, and Los Angeles 2028.
The Official Team Canada Athlete Kit will be announced to the public later this month and will include items and memorabilia that supporters of Team Canada will be able to purchase.
“Lululemon is an iconic Canadian brand that always leads with athletes at its core—this partnership will be no different, giving Team Canada athletes a world-leading high-performance collection."
- David Shoemaker, CEO and Secretary-General of the Canadian Olympic Committee
See the official announcement video below.
To view the official press release, visit https://olympic.ca/