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  • Writer's pictureRhonda Massad

Simons is finally open at Fairview!

The much awaited opening of Simons has finally arrived. West Islanders anticipated the opening in the months prior to the pandemic. The new food court was a welcomed addition in recent months and now the grand opening of Simons as one of the anchor stores is upon us. Simons is reinforcing its presence in the Greater Montreal area with the opening today of a West Island branch at CF Fairview Pointe Claire. This new 91,000-square-foot location required an investment of $26.5 million and created nearly 200 jobs.

The company offers an extensive array of avant-garde fashions and exclusive private collections for men and women, complemented by a selection of nationally recognized brands and top designer names. Simons also carries home fashions for the bedroom, bathroom, and kitchen.

New Simons store at CF Fairview Pointe Claire is unique in its architecture, design and artwork by Canadian artists. It is the result of a close collaboration with the architectural and design firm LEMAYMICHAUD and offers a creative shopping experience, enhanced by a design intended to facilitate and elevate the customer experience.

At a time when businesses are focusing on the web, La Maison Simons is reaffirming its confidence in its strong, strategically located store network, which meets a strong demand from consumers for an exceptional shopping experience, especially after the pandemic.

"Consumers are now in hybrid mode and are seeking an omnichannel offering that is accessible both in-store and online," said Bernard Leblanc, President and CEO of La Maison Simons. A native of the West Island, Leblanc is opening his first store since being appointed to lead the company by Peter Simons in March 2022. "While online shopping has grown tremendously in recent years, the resurgence of in-store sales is a clear indication that consumers want to enjoy a hybrid shopping experience and the in-store experience remains essential. That is why we are confident we made the right choice in opening this new location," he continued.

Art as an addition to the customer journey

Since its very beginnings, La Maison Simons has given art a prominent place in its retail network. Since 1840, this commitment has been cultivated and nurtured by encounters and discoveries made during travels. The 16th Simons location is no exception. Indeed, several works of art punctuate the customer journey, including a monumental work by Vancouver artist Brendan Tang. Pareidolia, a set of clouds suspended above the staircase in the north lobby, draws attention and contributes to the volumetry of the space.

Strong Canadian roots

Since 2018, La Maison Simons has made its Fabrique1840 digital platform available to Canadian designers and artisans, giving consumers access to unique, made-in-Canada products; an exceptional window to Canadian artisans. Homeware, furniture, ceramics, accessories, modern art - each product is carefully selected for its undeniable appeal and stands out for the quality of its design and materials.

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