TikTok is a fun yet demanding platform with an endless stream of content customized for the viewer's experience. Keep in mind when posting that TikTok is designed to keep users on the app for as long as possible. This means that it all boils down to watch time.
There's a lot of competition so creating a balance of quality content with high frequency posting is the key to success. Don't be intimidated, there is plenty of potential to grow if you follow the steps outlined below!
Here are 5 ways to gain followers on TikTok, one of the fastest growing social media platforms.
Consistency is key
If you're serious about growing your TikTok following, then you need to be posting around 4 times a day, everyday. At minimum, post daily.
Avoid posting back-to-back as the algorithm is less likely to push more than one video from a creator that was posted immediately after another video. Give your posts time to breathe and hit the For You page. If you often take weeklong breaks between posting, you will find growth on this app to be particularly difficult.
Find your niche
Hone in on a particular type of content and stick to creating videos that are relevant to said niche. Shorter videos that provide value to the viewer do very well on the platform.
Don't delete old posts just because they didn't do as well as you were hoping right off the bat. The app seems to push older posts over newer content for the most part. Videos can take anywhere from 48 hours to 3 or 4 weeks to go viral so be patient.
Going Live immediately after posting on TikTok is one of the best ways to grow on the platform. Time has shown that videos are more likely to be pushed to the For You page if you go Live right after posting. In order to go live you need to have 1,000 or more followers.
If you're nervous about going Live, try a simple Q & A format to engage with other users and break the ice. This is a fantastic way to build a community tied to your page and chosen niche.
Always use a sound
TikTok wants you to use their viral sounds and promotes videos of users who do so. Check out what songs are trending before posting your video and apply any one of the viral sounds.
This is especially important if you are just doing a video of you talking. If this is the case, increase the original sound of the video and reduce the volume of the added sound to 2-3. Even if the audio isn't audible, it will please the algorithm and get your video seen by way more people.
Use trending hashtags
Before posting, select hashtags or use the discover feature to find relevant, viral hashtags. View count matters so be sure to research ones that have a high view count or that have a rapidly increasing view count - this is a sign that it could be trending.
The TikTok algorithm seems to favor videos that use 3-5 relevant hashtags. Combine this with your niche to build an engaged following for yourself or your brand.
TikTok is an algorithm based social media app so you need to follow some of these basics in order for your content to hit the For You page and get organic views. By following these steps you can gain followers and increase your video watch time, which is the key to TikTok growth.