Lindt Stops U.S. Chocolate Shipments, Redirects Supply to Canada to Avoid Tariffs
- Eva Tomlin
- Mar 25
- 2 min read
In response to recent trade tensions between the United States and Canada, Swiss chocolatier Lindt & Sprüngli has announced a strategic shift in its supply chain to ensure uninterrupted service to its Canadian customers. Historically, Lindt sourced approximately 50% of its chocolates for the Canadian market from its U.S. facilities, with the remainder produced in Europe. However, escalating tariffs have prompted the company to adjust its operations.
The catalyst for this change was the imposition of a 25% tariff by President Donald Trump on imports from Canada and Mexico. In retaliation, Canadian Prime Minister Justin Trudeau announced equivalent tariffs on American goods, including chocolate. These measures significantly increased the cost of exporting U.S.-produced chocolates to Canada, prompting Lindt to seek alternative solutions.
To mitigate the impact of these tariffs, Lindt has decided to source all chocolates destined for the Canadian market from its European production facilities. This move is designed to maintain competitive pricing and ensure product availability for Canadian consumers. Adalbert Lechner, Lindt's CEO, stated, "The volumes that we source currently for Canada can all be shifted to Europe." citeturn0search6
The transition is expected to be completed by mid-year, with Lindt already stockpiling inventory in Canada to provide a buffer during this period. While transporting products from Europe may incur slightly higher logistics costs compared to U.S. shipments, the company anticipates that these expenses will be lower than the imposed tariffs. Additionally, this strategy aims to prevent potential consumer backlash in Canada against U.S.-made products amid the ongoing trade dispute. citeturn0search6
This development underscores the broader implications of international trade policies on global supply chains. Companies like Lindt are compelled to adapt swiftly to geopolitical shifts to sustain their market positions and protect consumer interests. As the trade landscape continues to evolve, businesses worldwide may need to reassess and realign their operational strategies accordingly.
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